To give you a little background on how Crictech came about I best start with a little bit about myself. I’m a lifelong cricketer and sometime cricket coach, originally from England but now based in Southern California. I’ve been fortunate enough to play to a reasonably high level, tour overseas and play with and against some great players who have made it on the international stage.

(I'm the guy bowling, with Steve Waugh at the non strike end playing in the “Hollywood Ashes” charity match)

How it got started and the secret to finding your optimum sweet spot position.

The analysis process I developed came about when I was coaching our junior representative players here in Southern California. I wanted to help the boys improve their timing and of course timing means hitting the ball more consistently out of the middle. High tech video analysis equipment and software was out of our budget but I know that some people learn better by “seeing” what is happening rather than just being told, me being one of them. I wanted something that would “show” the batsman exactly where on the bat he was hitting the ball and it couldn’t cost a fortune. By seeing where the ball was impacting with the bat against different types of bowlers the batsman could alter his timing or adjust his technique to improve the consistency with which he hit the ball out of the sweet spot.

The product I developed is the Crictech “impact marker sheet”. It is an adhesive backed sheet that covers the face of the bat from the toe to the makers name. When the ball hits the sheet it leaves an impact mark. Simple but effective.

The insight about the sweet spot came after I’d been testing the impact sheets for a few months. I noticed that even though we were using the same cricket balls, delivered at the same speed on the same practice lane the impact position varied between different batsmen. Batsman number 1 might be hitting the ball 5″ from the toe of the bat for his drives while batsman number 2 would be hitting it consistently at 8″ from the toe. I realized then that it must be the batsman’s technique and not the bounciness of the wicket that determines how high up on the bat the ball hits.

The next thing I did was to test with different bowling speeds and using different ground conditions – spin bowling and quick bowling on fast bouncy tracks and slow low tracks. Batsman number 1 still hit his drives at 5″ from the toe and batsman number 2 still hit his drives at 8″ from the toe. The speed of the ball didn’t matter and the bounciness of the track didn’t matter, the difference was all down to the individual batsman.

The next step was obvious. Make a bat to suit the batsman!

Timing is everything!

Any cricket coach worth his salt will tell you that timing is the most vital skill in batting. Yes, technique is important but as the evolution of the T20 game has shown us, the ability to consistently hit the ball out of the middle of the bat and hit it hard! is crucial. Can you name an international star batsmen that just pushes and nudges the ball around? If you can I bet they aren’t making the big bucks in the T20 leagues!

Slow wickets, low middle bat myth debunked!

When I was playing in England I used to go for bats with a low middle – lots of rain in England means slow wickets and slow wickets means choose a bat with a low middle right? Wrong! This is the cricketing equivalent of an old wives tale and not even an accurate old wives tale! We’ve been fed this false notion for years – if you play on fast bouncy wickets use a bat with a high middle and if you play on slow low tracks use a bat with a low sweet spot. Sounds plausible doesn’t it?

Well, unfortunately, as plausible as it sounds it is NOT accurate. The “bounciness” of the track does not determine where you need the sweet spot on your bat. If it did you wouldn’t just need a different bat for fast or slow tracks you would also need to use a different bat to play the spin bowlers than the one you use against the quick bowlers because they get different amounts of bounce.

So what does determine where you need the sweet spot on your bat? The answer is simple - you do! All those hours of practice and time at the crease in games have helped you develop “your technique” and your technique is as individual as you are. You have developed a “muscle memory” that helps you get in the right position to play your shot and most importantly you have developed “timing”. Timing tells you exactly when to swing so you hit the ball out of the sweet spot in the direction you want the ball to go. If you hit the sweet spot you are rewarded with power and control and hopefully a boundary.

How to design the optimum profile bat based on the batter's technique.

Choosing a new cricket bat can be fun but is seldom easy. It’s not like asking for a cricket shirt, they don’t just come in small, medium and large. We walk into the cricket store, look at the bats in our price range, look at the stickers and then it’s the age old test – check the pick up, bounce a ball on it a couple of times and pray that it turns out to be a belter as we pay for it! Choosing a cricket bat can be a gamble.

I’ve been testing, refining and improving on the analysis process for a number of years and selling CricTech custom designed cricket bats since the start of the 2012 season. The results have been outstanding! We use only premium certified English willow so you can be confident that your cricket bat is of the highest quality.

The sweet spot analysis and positioning is unique to Crictech. No one else in the world can accurately measure the optimum position for the sweet spot. Playing with a Crictech bat will allow you to play your shots with more confidence and will give you greater power and control. You will hit more balls out of the sweet spot because the sweet spot will be positioned exactly where you aim to hit the ball from.

Each of our bats are custom designed and hand made. We work with you to ensure you get the perfect weight, balance, pick up and profile of cricket bat. Having the optimum profile bat designed and made especially for you and the way you bat, you will walk out to the crease with more confidence, knowing that you have an added advantage.

My passion is connecting with cricketers of all levels all over the world. If the work I do can help you and your game then I want to meet you. The process I’ve developed is there to help you identify the optimum profile of cricket bat for your technique. If you then want to order a custom made CRICTECH bat you’ll get exemplary service and a cricket bat like no other. If you prefer to go for a brand name bat then maybe I can help point you in the right direction.

Happy cricketing,



Here’s what batsmen around the world are saying about Crictech cricket bats.

Brilliant bat, great rebound the confidence you gain from knowing that the middle is right where you want it to be. Richard was very easy to converse with and able to accommodate my preferences, now I will never have to go anywhere else for another Bat. Crictech your one stop shop for the best bat money can buy (and it doesn’t cost that much).
Andrew Malone – Australia

“CricTech is a pioneer is engineering bats to a players specification by utilizing cutting edge technology that has never been used before.”
Abhimanyu Rajp – USA National Team

“I’ve played cricket for nearly 15 years and my Crictech bat is without doubt, the best bat I’ve ever used. Crictech’s design process allows me to get more value for my shots. My timing has never been better and this gives me peace of mind when I’m at the crease. Richard’s customer service is second-to-none & he made sure I was involved in the design process.”
David O’Connor – USA

“Crictech bats – An art of innovation and precision”
Mobin Firoz – United Arab Emirates

My new personalized Crictech bat is amazing. The middle of the bat was customized to my style and I received it in just a few of days. Speedy personalized service! Thanks Crictech for a great job!
Mark Punshon – USA

The bat is amazing I specially Ordered it for T20 and it is perfectly designed to my specific style of play. The bat amazes me, as it builds confidence also from the first ball itself no matter if I am defending or playing an aggressive shot because of the big sweet spot basically all of the bat. The easiest thing is that I did not have to get use to the bat, as the Bat was made for me. I can keep going and going about how you and your team amazed me with the technology that you use to create such and elegant as well as a Monster of a bat for me. I think every cricketer should try CRICTECH BATS.
Kartik Patel – USA

Richard is very hands on with the whole process from determining the correct middle to designing the bat as far as weight, handle and pickup is concerned. Fast delivery and exactly as you wanted it when you receive it and great customer service. I won’t hesitate to get another one or two bats in the future from CricTech!
Theo Mavro – USA South West Region Representative Player

I came across CRICTECH while browsing for bats in US. I looked up there website and followed them on the Facebook to see what people thought about their bats. Most of the people were happy with their bats and quality of wood and balance etc.
So I decided to contact Richard, he was very detail oriented and explained me there bat making process and where the wood is from and where the bats are made and how they analysis the stroke sheets that we send them. I did the stroke sheet and sent him my weight requirement, handle shape etc And I got the bat in the estimated time Richard gave me and it is a great willow (for the price paid), I have had the bat for about 6 months now and have played around 6( 40 over) matches and 5( 20-20)matches and have been using it in practice as well the ping was decent when I got the bat but it’s been getting better! And I am very happy with my bat, its balance, weight and the ping. I will surely buy another CRICTECH bat in future :)
Satwant Singh – Arizona Cricket Club

“The crictech bat seems like an extension of my arm. Based on my swing and the strength of muscles of my forearm there is a fluidity of stroke making that is unique in this bat where the weight is tailored to your game. Hopefully it will translate into some runs for me!”
Vijay Trishal – USA

“I got my bat customize from Crictech. Once I received my bat and hold on to it and instantly felt that the bat belongs to me. Perfect balance and light weight just exactly what I wanted it.”
Ankit Parmar – USA


National Media – Cricket Magazine reviews on Crictech bats.


Wisden’s “The Cricketer” magazine in their August 2012 issue gave our Grade 1 Signature bat 4 1/2 stars out of 5 for both build quality and performance, a 5 star rating being “peerless in its field”.


“ALL OUT CRICKET” magazine in their July 2012 issue ran a two page spread dedicated to the CricTech analysis process.